Mrs. Meyer’s | Rooted In Goodness

In 2018, Mrs. Meyer’s, a small home cleaning brand born from the garden had a goal: to grow big without growing bad. Sensing what the world needs most, we created the brand platform “Rooted in Goodness” and launched with a powerful multichannel brand act: The Compassion Flower. It started with a seed. That grew to a flower. That inspired a new product.

"The Compassion Project"

The Compassion Project has reached over 3000 classrooms and our Compassion Flower hand soap was included in Ellen's first "Kindness Box".

Animated videos brought our Rooted in Goodness platform to life and celebrated our born from the garden ethos.

"Dirt"

"Hands"